For over a century, the Burberry brand has been synonymous with luxury, heritage, and a distinctly British aesthetic. Central to this identity has been its logo, a powerful visual shorthand instantly recognizable across the globe. For decades, the image of a knight on horseback, a bold statement of equestrian prowess and refined elegance, dominated Burberry's branding. However, in 2018, the fashion house made a dramatic shift, removing the equestrian knight from its primary logo. This seemingly simple change sparked considerable debate and marked a pivotal moment in Burberry's visual history, signaling a move towards a more minimalist and modern identity. This article delves into the evolution of the Burberry logo, comparing the old and new iterations, exploring the reasons behind the redesign, and analyzing its impact on the brand's image and consumer perception.
Burberry Old and New Logo: A Tale of Two Eras
The original Burberry logo, dating back to the early 20th century, featured Thomas Burberry's signature interwoven with a depiction of a knight in full regalia astride a charging horse. This powerful imagery was deeply rooted in the brand's history. Thomas Burberry, the founder, initially focused on creating durable and practical outerwear, particularly for the British military. The equestrian motif subtly reflected this heritage, evoking themes of strength, resilience, and British tradition. The knight, often presented against a shield-like background, symbolized the brand's commitment to quality and its enduring legacy. Variations of this logo, while subtly altered over the years, retained the core equestrian element, becoming a globally recognized symbol of British luxury.
The Burberry original logo, with its detailed depiction of the knight, represented a more traditional and classic approach to branding. The intricate design, often rendered in a rich, dark color scheme, communicated a sense of heritage and sophistication. Images of this logo are readily available online, showcasing its evolution through subtle changes in font styles and color palettes over the decades. Many Burberry logo images from this era demonstrate the logo's consistent presence across various products and marketing materials, solidifying its status as a powerful brand identifier. The logo was often incorporated into Burberry logo print across garments, accessories, and packaging, reinforcing brand recognition and authenticity.
The 2018 redesign, however, marked a significant departure from this established visual language. The new logo retains the iconic Burberry lettering, a simplified and modernized version of the original script, but the equestrian knight is absent. The updated logo is significantly more minimalist, focusing solely on the brand name in a clean, sans-serif typeface. This shift towards a simpler, more streamlined aesthetic aligns with the broader trend in contemporary branding towards clean lines and uncluttered design. Comparing Burberry old vs new logo highlights the dramatic shift in visual style, from a richly detailed and historically laden image to a clean, contemporary, and versatile mark. The Burberry official logo now reflects this new direction, appearing prominently across all official company communications and product labeling.
Burberry Logo Redesign: A Strategic Shift
The decision to remove the equestrian knight from the Burberry logo wasn't arbitrary. It was a strategic move driven by several factors:
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